This Privacy Policy explains how Digital Smart Home Solution UK Ltd collects, uses, stores, and protects your personal data when you visit our website and use our AI energy management services.
Digital Smart Home Solution UK Ltd ("we," "us," or "our"), registered at 8 Exwick Villas, Exwick Road, Exeter, Devon, EX4 2AS, England, operates this website and provides AI-powered energy management services for homes across Canada. We are committed to protecting your personal information and being transparent about how we use it.
This Privacy Policy applies to all visitors, users, and customers who interact with our website and services. It describes the types of personal data we collect, why we collect it, how we process and store it, and your rights regarding that data. We encourage you to read this policy carefully.
If you have questions about this policy or your personal data, please contact us at [email protected]. Changes to this policy will be communicated via a homepage banner at least 14 days before taking effect.
By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
We collect the following categories of personal data when you visit our website, submit forms, or interact with our services:
We divide cookies into three categories. Only essential cookies are activated by default. Analytics and marketing cookies require your explicit consent before activation.
These cookies are necessary for the core functionality, security, and session management of our website. They cannot be disabled without affecting how the site operates.
Examples: session_id, csrf_token, cookie_consent_status
Consent required: No. These cookies are activated automatically.
Retention: Session duration or up to 12 months for preference storage.
These cookies help us measure website traffic, user behavior, and site performance. They allow us to understand which pages are visited most frequently and how visitors navigate through the site.
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes. These cookies are activated only after you accept them.
Retention: Up to 14 months.
These cookies are used for remarketing, personalized ad delivery, and conversion tracking. They help us measure the effectiveness of our advertising campaigns and deliver relevant advertisements to you across various platforms.
Consent required: Yes. These cookies are activated only after you accept them.
Retention: Up to 540 days (Google Ads default).
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
You may opt out of personalized advertising at any time using the following tools:
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Our cookie consent banner offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Marketing and analytics cookies are not activated until you explicitly accept them. Your choice is stored in your browser's localStorage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active. The consent banner links directly to this Privacy Policy page.
You may manage your cookie preferences at any time by clicking the "Manage cookie preferences" link located in the footer of every page on this website.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
For each type of data we collect, we rely on the following legal bases:
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Cookie identifiers, conversion events, anonymized behavioral data, and remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Pixel events, conversion data, and custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
When you submit a contact form, request a consultation, or register interest in our AI energy management services, we collect the information you provide. This typically includes: full name, email address, phone number, selected service, and your message.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
This website uses the following Google services:
Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Records when a user completes a defined action (form submission, call, page visit) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
We retain personal data only for as long as necessary to fulfill the purposes described in this policy. Specific retention periods per data category:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | 2 years |
| Analytics data (GA4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship + 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
If you are located in the EEA or UK, you have the following rights regarding your personal data:
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
Data Controller: Digital Smart Home Solution UK Ltd
Address: 8 Exwick Villas, Exwick Road, Exeter, Devon, EX4 2AS, England
Email: [email protected]
Phone: +44 1392 250 180